The Effect of the Media on Male and Female Body Images Essay - 1

The Effect of the Media on Male and Female Body Images - Essay Example The author of the essay begins with that the media exposure happens to everyone these days and even the younger people like the pre-pubescent children are not spared. These exposures lead the audience into believing certain things to be realities. These are common in body image problems in the society today, as the mass media are promoting body types that are perceived to be the ideal body type, as well as the desirable body type by the audience. This construct about the perfect body is vital in an individual’s aspect in building self-identity. The images that we see in the mass media, however, are not representations of the real body types that exist in reality. In the end author concludes that discrepancies in body image and mass media presentations of the ideal body can largely be blamed on mass media itself. Today’s media do not distinguish fiction and reality and thus makes the society regard the images that they see in the mass media as realistic representations. This is aggravated by the media trying to present artificial, airbrushed and heavily made up personas as realistic representations of beauty. These representations, therefore, become targets of comparison for themselves and these comparative activities make the audience, become less satisfied with their own appearance and make them vulnerable to eating disorders and the like. This is especially true for the females. Because of this, the males view the women as less attractive and rate their current relationships as less favourable.

Intellectual Property Rights Essay Example | Topics and Well Written Essays - 500 words

Intellectual Property Rights - Essay Example If not then licensing of patents will have to be negotiated between the company and the laboratory. In such a scenario it is the internal agreement between the laboratory and the staff, students or post doc fellows which comes in effect. There might be a general agreement in place and specific agreement for the particular project might have to be executed including or excluding the right so people of the laboratory (Queen’s University IPR Guide, 2011) 2) Work for Pay – if the staff is specifically hired to follow directions of the laboratory coordinator or anyone else then they shall not be entitled to any IPR as it was not their genesis. They were just executors who acted on behalf of the director and did not contribute any cognitive inputs (NIT, Rourkela 2009) 3) Contractual work – if the project is work-for-hire, the employee or agency will retain the right to be identified as the creator of the IP but the right of commercialization and IP rests with the labor atory. In such cases the staff depending on the general agreement has the share of the IP benefit as the work was not indigenously developed by the laboratory. 4) Full time work – if any student or staff works in the laboratory full time or part time the rights to IP depends on the contract of employment.